Keyword research for SEO & PPC

Do you know who is targeting your desired keywords? How many companies are competing for the same traffic? What is your competition doing? Are they missing opportunities on which you can capitalize? Are they doing something you can do better?

The first step in SEO, PPC and other search marketing strategies is to identify the best possible keywords that your target audience is using to find products or services. Proper keyword research is critical to online success.

SEO360’s pay per click services will help you choose the right keywords that will convert visitors into paying customers. Carefully targeting your campaign from the beginning will save money and ensure greater success.

If Search Engine Optimization (SEO) were as easy as 1, 2, 3 then everybody would be on the 1st page of Google for their desired keyword; conversely, if Pay Per Click campaigns are not handled with a targeted and specific approach; they would not deliver the desired results.

Keywords are generated from various sources including but not limited to website copy, search engine tools, and competitive reviews. Broad match, Exact match, Phrase match, and Negative match types are utilized to ensure relevant queries receive maximum exposure. As keywords are tested and proven they will be organized into three levels referred to as top performing, middle performing and low performing words.

This tiered approach will help determine keyword efficiencies and allow for optimization and increased testing opportunities. I shows what works and indicates how to do it even better.

At SEO360; our expert team takes an in-depth look at the competitive marketplace for your chosen keywords and help you develop strategies to reach the top of the rankings and stay there.

We can make the most of your pay per click optimization campaign by closely studying website analytics and making the appropriate changes. We will study the relevant metrics and data related to the site to determine keyword performance. We provide the initial setup and then offer professional consultation and recommendations on how to improve your paid search marketing campaign.

Regardless of what type of business you own or run you need an online presence if you intend on being a success in today’s digital economy.

For a website to be effective it needs to be highly visible, it must be relevant and user-friendly and must guide visitors through conversion paths. Even if you have exceptional web design, you still need search engine optimization to ensure search engines index and rank your site over the other hundreds of thousands.

Investment in search marketing including SEO and PPC has become one of the fundamentals for long-term online success.

We offer a 360 Service

Contact Us today - we look forward to giving you the edge!